The poll, commissioned by the bipartisan team of Fabrizio Ward and Impact Research, found Trump leads Harris 47% to 46% when third-party candidates are included, but in a head-to-head matchup, Trump leads Harris by 2 points, 49% to Harris’s 47%. 

Both candidates are winning a little under 90% of the support from their fellow party members, but Trump has a narrow advantage among independents. Three percent of respondents said they still are undecided in the presidential race.

When broken down by gender, Trump is up 18 points with men overall and up 17 points with men ages 50 and older, while Harris leads with women by 15 points and has a 2-point lead with women over 50.

Trump leads Harris by 16 points among swing voters age 50 and older. In Nevada, older swing voters make up 16% of the electorate, according to the poll. Harris is ahead 5 points among voters age 18-49.

“With the presidential and Senate races so close, appealing to high-turnout older voters should be a major priority for all the campaigns,” said Maria Moore, AARP Nevada state director. 

“If candidates want to win in Nevada, they should focus on the issues that matter to older voters, from protecting Social Security to supporting family caregivers and bringing down the costs of necessities like food and housing,” Moore continued.

Of older Nevada voters, 80% said candidate positions on Social Security are “very important” or “extremely important” in determining their votes. 

Older voters are also highly motivated to vote, with 89% of older voters saying their motivation to vote is 10 out of 10. That figure is 14 points higher than motivation from 18- to 49-year-old voters in this poll.  

In the state’s Senate race, the Republican candidate is polling 6 points below Trump. Incumbent Sen. Jacky Rosen (D-NV) holds a 5-point lead over challenger Sam Brown, with Rosen garnering 49% of the support to Brown’s 44%. 

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She polls better with fellow Democrats than Brown does with fellow Republicans, winning Democrats by 79 points, which is 10 points higher than Brown’s Republican support. Rosen also has a narrow 3-point lead with independents. Three percent of respondents said they are undecided in the Nevada Senate race.

Methodology: The poll interviewed 1,368 likely voters in Nevada between Oct. 8 and Oct. 15, including a statewide representative sample of 600 likely voters and an oversample of 488 likely voters age 50 and older. The interviews were conducted via live interviewer on landline (20%) and cellphone (35%), as well as SMS-to-web (45%). The margin of error for the statewide sample is plus or minus 4 percentage points and is plus or minus 3.5 points for the total sample of voters 50 and older.