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Black Friday, my friends, is coming. Like a looming storm of deals, it can feel stressful waiting for the impending holiday’s arrival to finally get the things you want and need on sale.
But, good news: Plenty of sales are starting early, so you can start checking things off your shopping list. Why not check off getting a new mattress while you’re at it? You can add a little “From Santa” tag and stick it next to the Christmas tree, or unbox it early so you’re more rested than ever for this holiday season. Whether you need a mattress that will keep you cool or one that can keep away your back pain, or just a better mattress in general, these picks are all editor-tested to confirm they can solve your sleep woes. All prices listed are for queen sizes.
Don’t miss more early Black Friday deals we’ve spotted, and our tips for navigating Black Friday. Looking for more sleep gear? Catch our guides to the Best Mattresses, Best Organic Mattresses, Best Sheets, and Best Pillows.
WIRED Featured Deals
- Our favorite mattress, ever: Helix Midnight Luxe + Bedding Bundle for $1,733 ($377 Off)—Use Code WIRED27
- The best organic mattress: Birch Luxe Mattress for $1,916 ($708 Off)—Use Code WIRED27
- Fantastic for pressure and back pain: Saatva Rx for $2,895 ($400 Off)—Coupon Applied at Checkout
- Our favorite mattress topper: Birch Plush Organic Mattress Topper for $364 ($135 Off)—Use Code WIRED27
- Our favorite plush mattress topper: Avocado Alpaca Wool Mattress Topper for $746 ($83 Off)
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Best Early Black Friday Mattress Sales
Helix
We’re big fans of Helix around here. The Midnight Luxe mattress from Helix managed to stay at the top of our Best Mattresses guide for a reason, and you’ll find other great mattresses and toppers recommended in our other mattress and bedding guides, too. (The topper in Luxury Firm will be one of our favorite mattress toppers in our upcoming guide!) Helix is running a 25 percent off site-wide sale for early Black Friday shoppers, but you can get an even better deal with our custom code WIRED27 to get 27 percent off. You’ll also get a free set of sheets, a pillow set, and a mattress protector with every mattress purchase, too.
- ★ Our favorite mattress, ever: Helix Midnight Luxe + Bedding Bundle for $1,733 ($377 Off)—Use Code WIRED27
- A fantastic mattress for back pain: Helix Twilight Luxe with ErgoAlign Layer + Bedding Bundle for $1,926 ($522 Off)—Use Code WIRED27
- Our favorite hybrid mattress topper: Helix GlacioTex Premium Mattress Topper for $364 ($135 Off)—Use Code WIRED27
Birch
Birch is Helix’s organic sister brand, and the code WIRED27 will get you 27 percent off the entire site. We have many favorite products from Birch after sleeping on nearly everything the brand has to offer, from some of our favorite organic mattresses to a mattress topper that will be our top recommendation in a brand-new guide. These prices are even better than we saw for major holidays like Labor Day, so don’t miss the rare opportunity to get such a good discount.
- ★ The best organic mattress: Birch Luxe Mattress for $1,916 ($708 Off)—Use Code WIRED27
- Best organic mattress for side sleepers: Birch Natural Mattress for $1,368 ($506 Off)—Use Code WIRED27
- ★ Our favorite mattress topper: Birch Plush Organic Mattress Topper for $364 ($135 Off)—Use Code WIRED27
Saatva
Saatva is another great place to find fantastic mattresses. We’re especially big fans of their mattresses for back pain and lumbar support, but they’ve also got great sheets. Saatva is running some early Black Friday sales on its site with fine deals, but the best price you can find is by clicking through our exclusive link (click here) to get up to $400 off any mattress purchase. We’ve also got an exclusive 10 percent discount on Saatva’s percale sheets, which are one of my favorite sets I’ve ever tried.
- ★ Fantastic for pressure and back pain: Saatva Rx for $2,895 ($400 Off)—Coupon Applied at Checkout
- Great for lumbar support: Saatva Classic for $1,695 ($400 Off)—Coupon Applied at Checkout
- Amazingly soft-yet-crisp percale sheets: Saatva Percale Sheet Set for $185 ($20 Off)—Coupon Applied at Checkout
Avocado
Avocado’s Veterans Day Sale kicked off before Halloween and will run through the holiday. The Avocado Green, one of our favorite organic mattresses, is 15 percent off, like we saw for Labor Day. That’s $300 off the official price but about $100 off the price we usually can find it for, since there’s often a 10 percent discount running on Avocado’s site. While it’s not a huge discount, it’s still a great price for a great organic mattress. Avocado also makes a few mattress toppers that we recommend in both the organic guide and our upcoming new guide to mattress toppers.
- One of our favorite organic mattresses: Avocado Green Mattress for $1,699 ($300 Off)
- ★ Our favorite plush mattress topper: Avocado Alpaca Wool Mattress Topper for $746 ($83 Off)
- Our favorite latex mattress topper: Avocado Eco Mattress Topper for $269 ($30 Off)
Nolah
Nolah is running an early Black Friday sale right now, but it’s the same sale we almost always see on the site. But good news: We’ve got a promo code to make it a true sale. With the code WIRED100 you’ll get an extra $100 off any mattress purchase. We love the Nolah Evolution 15 for side sleepers, especially those who are looking for spine alignment and support to keep back pain away.
- For side sleepers who need spine alignment: Nolah Evolution 15 for $1,524 ($100 Off)
Brooklyn Bedding
If you’re a fan of firm mattresses, head over to Brooklyn Bedding’s Veterans Day sale. On both Brooklyn Bedding’s site and its dedicated Plank website you can find both the Plank models we love on sale for 30 percent off (there’s a discount code, BFRIDAY30, that should be automatically applied in your cart). It’s the only sale price we usually see these mattresses go for, and we haven’t seen them on sale for this low since Memorial Day.
- ★ Our favorite firm mattress: Plank Firm for $932 ($67 Off)
- A fantastic firm organic mattress (that’s great for back pain!): Plank Firm Natural for $1,492 ($107 Off)
- Another good firm option: Brooklyn Bedding Aurora Luxe Cooling Mattress for $1,586 ($113 Off)
Bedgear
If you’re a hot sleeper or are just a fan of literal cool-to-the-touch bedding, Bedgear is one of our favorite brands for affordable cooling sleep products. Right now, our favorite cheap cooling mattress is 10 percent off and our favorite cooling mattress for couples is 12 percent off. There are also BOGO deals on pillows, as well as 30 percent off Bedgear’s Performance Comforter and all sheets. Their high-quality sleep gear is already at a fair price point, but this sale makes it even easier to afford a cool (and truly comfortable) night’s sleep.
- Our favorite cheap cooling mattress: S Performance Mattress for $719 ($80 Off)
- Our favorite cooling mattress for couples: Bedgear Split Head M3 Mattress for $2,199 ($300 Off)
- Our favorite pillow for chaotic sleepers: Bedgear Flow Cuddle Curve Pillow for $180 (buy any performance pillow, get another 50 percent off)
Other Early Black Friday Mattress Sales
Leesa
Leesa makes some great mattresses, like the Sapira Chill that’s in our Best Mattresses guide and the Legend Chill that’s recommended in our Best Cooling Mattresses guide. Leesa’s site has an early-access Black Friday sale right now with 25 percent off plus two free pillows, but all of our recommended mattresses are for sale at the price we usually find them for.
- Great for problem sleepers: Leesa Sapira Chill Hybrid for $1,619
- Best medium-firm cooling mattress: Leesa Legend Chill Hybrid for $2,099