A video emerged of an anti-Israel protester demanding the boycott of Nike while wearing what appeared to be a pair of Nike Air Force 1 shoes.

McDonald’s, Disney, Nestle, Coca-Cola, Pizza Hut, Burger King, and Airbnb are among the other companies on the protester’s boycott list, according to the video. A group of fellow protesters stood bearing a banner behind the protester as she read out the list from her phone.

Newsmax correspondent Addison Smith shared the video on Twitter and pointed out the irony. “Also worth mentioning the Starbucks she pointed to was still completely packed after this,” he said in an accompanying tweet.

Anti-Israel protestor demands everyone boycott Nike for doing business in Israel.

She’s wearing Nike Air Forces. pic.twitter.com/yvjkS41RFq

— Addison Smith (@AddisonSmithTV) October 25, 2023

The video drew various replies. “Nike also owns converse,” one user wrote, attaching a screenshot of another protester’s shoes.

“The jokes write themselves,” another user wrote.

Calls to boycott a number of multinational companies for their apparent support of Israel have been growing across social media. Companies are reportedly wary of commenting on global issues because of the potential of customer alienation and investor pull out, Bloomberg reported. (RELATED: Here Are University Donors Pulling Their Support After Schools Initially Failed To Condemn Hamas)

“Once you get into this game, you cannot get out. That’s the expectation now, post-George Floyd,” Paul Argenti, professor of corporate communications at the Tuck School of Business at Dartmouth, told Bloomberg.

Following Hamas’ surprise terror attack on Oct. 7 and Israel’s response, Harvard and the University of Pennsylvania students witnessed backlash for their statements on the conflict.