Amazon Prime Day is one of the most reliable ways to save on Apple devices. Apple gadgets go on sale pretty often, but Prime Day brings the broadest opportunities, with deals and discounts on basically every iteration of Apple gear worth buying. We test Apple year-round at WIRED and have hunted down the best discounts on the gear we’d recommend to our friends and family members. If you’re in the market for new AirPods, an iPad, or maybe just a new case or MagSafe accessory, you’ll find our favorite discounts below.
Feel free to check out our list of the Absolute Best Prime Day Deals, or come hang out with us at our Amazon Prime Day live blog for unhinged commentary and deals we aren’t sharing elsewhere.
Updated 4:30 pm ET, June 23: We’ve added MacBook Air, Magic Keyboard, and AirPods Max 2 deals that we found.
The Best Prime Day Apple Deals
Best Apple Device Deals
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
The best iPad goes on sale pretty often, but we still think it’s worth purchasing, especially if you just want a solid tablet and don’t need it for heavy editing or gaming. There’s a solid chance that iPad will get upgraded again this fall, but we don’t expect anything too major to come for the base iPad, and this price is right. The 11th-generation iPad has a modern design, two 12-MP cameras, and USB-C charging. Note that this iPad does not support Apple Intelligence, so if you’re trying to avoid AI, this is one way to do it.
The best Apple Watch overall has every feature you could want in a smartwatch (aside from satellite messaging, but I presume that isn’t a dealbreaker for most of you). There’s blood oxygen sensing, sleep tracking, electrocardiogram reading capabilities, and high blood pressure notifications. Best of all, the battery lasts for a full 24 hours, and it’ll get watchOS 27.
Apple
MacBook Air (M5, 2026)
None of the MacBooks have a huge discount this year, but the best deal is on the 13-inch MacBook Air. This is the latest M5 model, which also comes with twice the storage: 512 GB. The MacBook Pro has a better screen, but you’ll be shocked by just how powerful the latest MacBook Air is. You can get this excellent laptop for under $1,000, and what you get is the MacBook that most people should buy. The cheaper MacBook Neo didn’t get much of a discount for Prime Day, unfortunately, which is only $10 off.
Read our guide to what MacBook to buy for Prime Day, analyzing the different deals available right now.
Everyone loves the AirPods Max 2 headphones, but the complaint has always been the same: It’s way too expensive. But for Prime Day, the premium over-ear headphones are $150 off, bringing the price down to $399. That’s not cheap, no—but it’s more in line with rival headphones like the Sony WH-1000XM6. That’s the lowest price on the AirPods Max 2 headphones we’ve seen in a while.
This is the best value Apple Watch. It’s compatible with the latest watchOS and has several basic fitness features, though it lacks the extended battery life and some of the more high-tech tracking capabilities of the more-expensive Watch 11. But if you don’t need blood oxygen or ECG readings, and you don’t need a super-bright display, this affordable smartwatch is a smart buy.
Best MagSafe and Accessory Deals
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Photograph: Brenda Stolyar
Smartish
Side Hustle Wallet
MagSafe wallets are sometimes fiddly or flimsy, and this is neither. Slide in up to three cards and pop them out with the press of your thumb. They stay secure when you don’t need them and are easy to access at the register. This wallet isn’t too hard on the eyes, either.
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Moft
Snap-on Phone Stand & Wallet
This cute MagSafe wallet has room for two cards and doubles as a kickstand. It’s a solid minimalist pick.
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UAG
Metropolis Kevlar MagSafe Wallet
Our favorite MagSafe wallet doubles as a kickstand, with room for up to six cards.
There’s no iPad case quite like the Magic Keyboard. It’s the only case I’ve ever tried that actually made the iPad feel like a proper laptop replacement. It’s so expensive, though, that it dramatically increases the price of using an iPad Air. But it’s $50 off right now, bringing the price down to $279. This is for the 13-inch iPad Air and is compatible with any recent model (M2, M3, or M4).
Photograph: Julian Chokkattu
Mous’ Limitless case is gorgeous, and it’s one of our favorites for the iPhone 17. We like the various textures and colors, which feel pleasant and remain protective. The Camera Control button is an actual button, and every pressable component is nice and snappy.
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Spigen
Ultra Hybrid MagFit Case With MagSafe
This sweet iPhone 16 case has a teardown aesthetic and a minimalist footprint.
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Native Union
Active Case
Our top iPhone 17 case feels pleasant, is protective without being bulky, and adds style without being too over the top.
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