Brad Wilson releases first ad of Utah Senate race, pledging to be a ‘conservative fighter’

EXCLUSIVE — Brad Wilson, the former Utah House speaker, just released his first television ad in his campaign for retiring Sen. Mitt Romney’s (R-UT) seat in 2024 and vowed to take President Joe Biden’s agenda “head on.”

The $300,000 ad buy, titled “Utah Way,” is airing statewide and will run on broadcast, cable, and digital advertising starting this week.

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“In the Senate, he’d bring the Utah way to Washington, taking Joe Biden’s agenda head on, because Brad Wilson is a conservative fighter with the guts to get the job done,” a narrator says in the ad.

The ad focuses on Wilson’s previous work on tax cuts for Utah’s residents and enacting constitutional carry.

“I am grateful for the overwhelming support I’ve received from Utahns all across the state which has allowed us to share our message sooner and more broadly than ever before,” Wilson said in a statement. “Utahns know that we need a bold, conservative fighter in Washington who will bring the Utah way to Washington and not the other way around.”

Wilson launched his campaign to replace Romney in late September, entering a crowded field of primary challengers vying for the seat in the Beehive State. So far, there are eight candidates who have filed paperwork with the Federal Election Commission. Wilson appears to have an early edge in fundraising.

Romney announced in September that he would not run for reelection, leaving an open race for Republicans vying for the seat in 2024.

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More than 60 lawmakers in the Utah legislature endorsed Wilson to run for Romney’s seat, according to a memo first obtained by the Washington Examiner in August. The list of endorsements includes a majority of Utah Republican legislators, comprising three-quarters of the state House and more than two-thirds of the Utah Senate.

The race for Utah’s Senate seat is not expected to be competitive as the state is reliably Republican and has not elected a Democratic senator since 1970. However, it remains unclear which GOP candidate has a shot of winning the primary as recent polls show more than half of Utah voters are undecided.