Dylan Mulvaney partners with Urban Decay cosmetics and changes gender on passport

Transgender social media influencer Dylan Mulvaney, who went viral after hosting the TikTok series “Days of Girlhood” and affected Bud Light’s sales following their partnership, is back promoting more products.

Mulvaney recently posted a TikTok video promoting a new partnership with the makeup brand Urban Decay.

“@urban decay took my birthday look to the next level and kept me smiling with their All-Nighter Setting Spray! Take 10 minutes out of your day to learn how to make the internet a more positive place with Urban Decay,” Mulvaney said in the post.

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Urban Decay reposted the video on its Facebook page.

“Kept Dylan Mulvaney smiling with All Nighter. Turn your day around and take 10 minutes out of your day to learn how to make the internet a more positive place here,” the company posted on social media.

The LGBT activist’s partnership with Bud Light led to parent company Anheuser-Busch losing about $395 million in U.S. sales. In early October, sales of Bud Light continued to sink, with volumes down 30% year over year.

Companies have continued to partner with Mulvaney in hopes of reaching the social media star’s 10.3 million TikTok followers. The brands Aritzia, CeraVe, Crest, Haus Labs, Instacart, K18 Hair, Kate Spade, KIND Snacks, KitchenAid, Ole Henriksen, Rent the Runway, and Ulta Beauty have partnered with the transgender influencer.

Mulvaney’s latest Urban Decay partnership received positive reviews in the comments section of the TikTok post. Many of the star’s fans likened Mulvaney to “Jessica Rabbit” in the video that shows the social media star revealing a makeover using Urban Decay and wearing a red wig.

However, other comments on the post called on Mulvaney to “stop playing dress up.”

Another person posted that Mulvaney has “more makeup than a kabuki actor. APOLOGIZE to women.”

Mulvaney shared more news on Tuesday, posting an image of a new passport photo with the influencer’s changed gender on the document.

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“On an exciting note: I just got my gender marker and photo changed on my passport, so now the airport should be a little less daunting in 2024,” Mulvaney said in the post.

“I hope everything will be less daunting. I hope that love pours over the hate and, most importantly, that the majority of the love comes from within. Because, really, the only person I need to please is myself.”