Democrats are looking to shore up support with minority voters ahead of the 2024 elections with a $35 million investment to engage voters.
The Democratic Congressional Campaign Committee is making a major investment in engaging black, Latino, Asian American, and Native Hawaiian/Pacific Islander voters in an initiative titled “P.O.W.E.R. (Persuade. Organize. Welcome. Educate. Reach.) The People.” The new campaign comes as polls show President Joe Biden‘s support among key Democratic groups, including minorities, is slipping.
The initiative will see the DCCC fund in-depth research and polling, paid media, in-district organizing, voter education, and efforts to track and combat disinformation.
The paid media, which the DCCC says will be “culturally competent,” will be distributed in English, Korean, Mandarin, Spanish, Spanglish, and Vietnamese. The DCCC started an online hub titled “In It Together,” which it says will provide information in English, Hindi, Korean, Mandarin, Spanish, Tagalog, and Vietnamese to combat disinformation.
“Democrats are committed to bringing responsible governance back to the House so that we can continue the important work of lowering costs, protecting and expanding health care, and delivering for our constituents,” DCCC Chairwoman Suzan DelBene (D-WA) said in a statement. “We know that voters of color are critical to Democrats’ coalition and the DCCC’s investments highlight our commitment to continuously engaging with communities of color on issues they care about.”
Democrats are seeking to win back control of the House of Representatives after narrowly losing it to the GOP in 2022, but Biden’s unpopularity could hamper their chances.
Biden, who defeated Donald Trump en route to Democrats securing a trifecta in Washington, D.C., in 2020, has trailed Trump, his likely 2024 Republican opponent, in recent polls in key swing states and among pivotal groups for Democrats.
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Democrats have typically dominated young and minority voters, but a USA Today-Suffolk University poll released last week showed Biden with 63% of the black vote, which is approximately 24% lower than what he got in 2020, while he trails Trump in the Latino vote in the poll after winning a majority of the Latino vote in 2020.
All three federal elections in November, for the presidency, the Senate, and the House of Representatives, are expected to be tight. Democrats currently control the Senate 51-49, including independent senators who caucus with Democrats, and Republicans hold a narrow majority in the lower chamber of Congress.