The big three Detroit automakers appear to be ditching any attempt at advertising during Super Bowl LVIII.

Set to be aired Feb. 11 on CBS, the price for a 30-second spot is estimated at around $7 million, but fans won’t likely be seeing any ads from General Motors, Ford, or Chrysler, according to a report.

Automakers bounced back in 2023 with increased sales and resolutions to supply-chain issues.

The new year seems to predict a moderation in sales growth amid high-interest rates and customers seeking incentives, and all this could be a predictor of why automakers won’t be advertising during America’s big game.

Stellantis NV will skip the Super Bowl in an attempt to adjust marketing spending, according to the report.

“With a continued focus on preserving business fundamentals to mitigate the impact of a challenging U.S. automotive market, we are evaluating our business needs and will take the appropriate decisions to protect our North America operations and the Company,” Spokesperson Diane Morgan said in a statement.

“In light of this assessment, we will not be participating in the Big Game this year.”

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General Motors Co. has used its recent Super Bowl slots to promote its electric vehicles, but a return of comedy legend Will Ferrell will not come next month, as GM is passing on another opportunity to sell its EV future, the report noted.

“We continually evaluate our media strategies to ensure they align with our business priorities,” GM spokesperson Arianna Kughn said in a statement.