Anti-abortion diaper company EveryLife launched an ad campaign in New York City that makes use of an Elon Musk quote about the importance of having children.

The campaign, which will be broadcast in Times Square for five days, features two billboards, one of which shows a September 2023 social media post of Musk saying, “Having children is saving the world.” The other billboard features a video detailing “population control ideologies,” according to EveryLife.

“There’s a profound need for more children in the world, and EveryLife is here to take a bold stance that we disagree with population control ideologies,” EveryLife co-founder and President Sarah Gabel Seifert said in a statement to Fox News. “Our ‘Make More Babies’ campaign isn’t just about promoting our brand — it’s a powerful affirmation of our core conviction that every child is a gift, deserving love, protection, and support. No other diaper company will speak out and say the same.”

EveryLife launched in July of last year and is a partner of the anti-abortion group Live Action. The company states on its website that its values include to celebrate life and champion parenthood, the latter of which EveryLife described as “the greatest job we’ll ever have.”

The use of Musk’s quote about having children comes as he has been vocal about combating depopulation among the human race, calling it a bigger threat to humanity than global warming in 2022. The billionaire himself is the father to nine children.

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The launch of EveryLife’s campaign comes only two days ahead of the annual March for Life in Washington, D.C., the biggest event for the anti-abortion movement. This year’s event will feature House Speaker Mike Johnson (R-LA) as one of its speakers and is themed around the need for the anti-abortion movement to deliver aid to both mothers and their children.

The Washington Examiner contacted EveryLife for comment.