England soccer fans, from the prime minister of the United Kingdom to everyday X users, are calling out Nike for changing the Saint George’s Cross on the nation’s 2024 national team kits.

Nike released the uniforms Monday ahead of this summer’s 2024 UEFA European Championship, and while many nations’ uniforms kept their traditional form, England’s kits stood out over what Nike had done to the cross that rests on its flag.

“A playful update to the [cross] of St. George appears on the collar to unite and inspire,” Nike Football posted to X along with a image of the cross.

Traditionally, the all-red St. George’s Cross sits on a white background and calls back to the Crusades, along with the colors’ use to distinguish between English and French troops during battle.

Nike’s new cross sees the red joined by what appear to be dark blue, light blue, and pink.

The new color scheme was also added to the side panels of England’s away kit to “pay homage to forward-thinking fashionistas.”

Reaction to the changes has not been well received by supporters of the Three Lions.

“What the hell? Disgusting awful and insulting,” one post to X read.

“How interesting,” another read. “Could you show us which other country’s flags you have done this to?”

“Try p****** on the Palestinian [flag] like that,” one person challenged Nike. “How absolutely dare you change our flag?”

Even Prime Minister of the United Kingdom Rishi Sunak has stated that the flag should not be altered.

“Obviously, I prefer the original, and my general view is that, when it comes to our national flags, we shouldn’t mess with them,” he said. “Because they are a source of pride, identity, who we are, and they’re perfect as they are.”

Secretary of State for Digital, Culture, Media and Sport of the United Kingdom Lucy Frazer appeared to echo Sunak’s sentiment.

“Fans should always come first, and it’s clear that this is not what fans want,” she said in a statement shared to social media. “Our national heritage – including St George’s Cross – brings us together. Toying with it is pointless and unnecessary.”

In response to the criticism, Nike released a statement acknowledging the feelings behind the anger.

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“We have been a proud partner of the FA since 2012, and understand the significance and importance of the St. George’s Cross, and it was never our intention to offend, given what it means to England fans,” the statement read.

“The trim on the cuffs takes its cues from the training gear worn by England’s 1966 heroes [England’s sole FIFA World Cup winning squad], with a gradient of blues and reds topped with purple…The same [colors] also feature an interpretation of the flag on the back of the collar,” it added.