Former New York City Mayor Rudy Giuliani has unveiled a new coffee brand named after him, a product he said he is “incredibly proud of.”

Giuliani posted a video of him showcasing his new coffee brand, titled “Rudy Coffee,” which will come in three different flavors: America’s Mayor Rudy, Fighting for Justice Rudy, and Enjoying Life Rudy, the latter of which is decaf. The unveiling of Giuliani’s coffee brand comes shortly after he was served notice of his Arizona indictment at his 80th birthday party, which took place on Friday in Palm Beach. 

“Believe me when I say it’s the best coffee you’ll ever try,” Giuliani said. “It’s smooth, rich, chocolaty, and gentle on your stomach! It’s so good, I even recommend drinking it black!”

Giuliani, who worked for former President Donald Trump as an attorney, claimed in the video that those who buy his coffee are supporting “a cause of truth, justice, and American democracy.” He added that purchases will support the Call 2 Action nonprofit group, which he said is dedicated to helping veterans and first responders. The nonprofit group’s website promoted on the coffee bags with a QR code does not appear to be working upon visiting it.

The former mayor was served notice of his indictment by state officials during his Friday party, as Giuliani is one of 18 involved in the Arizona case alleging a “fake electors” plot. Officials had trouble tracking him down to serve the indictment until he was at his party.

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Before he was served his indictment notice, Giuliani created a new talk show on X after he was fired from his radio show on WABC. The former mayor was fired by WABC owner John Catsimatidis, who claimed that Giuliani was given “three strikes” not to talk about whether or not the 2020 election results were legitimate.

In the wake of his firing, Giuliani shared the phone number and email address of the radio station on X, asking social media users to call the station to see if it supports free speech.