An endless parade of data breaches, brutally disruptive ransomware attacks, and crippling IT outages has somehow become the norm around the world. And in spite of escalating impacts to critical infrastructure and daily life, progress has been intermittent and often fleeting. Something’s gotta give—and at the BSides Las Vegas security conference this week, a longtime critical infrastructure security researcher is launching a project to communicate with utility operators, municipalities, and regular people in creative ways about both urgency and optimism around protecting critical infrastructure now.

Dubbed UnDisruptable27, the project will start as a pilot with a $700,000 grant for the first year through Craig Newmark Philanthropies’ Cyber Civil Defense coalition. Led by Josh Corman, who was chief strategist for the US Cybersecurity and Infrastructure Security Agency’s Covid Task Force, in collaboration with the Institute for Security and Technology (IST), the project will focus on the critical interdependence of water, food, emergency medical care, and power as the backbone of human safety. Corman says that the key goal is to foster new discourse about these challenges inspired by the disaster management tenets “inform, influence, inspire.” In other words, people need to understand the risks and feel empowered that they can take action.

“We are over-dependent on undependable things. No one should feel comfortable with the potential for harm here with our current state of defense,” Corman told WIRED ahead of the announcement. “Our dependence on connected tech has grown faster than our ability to secure it. People have been doing good things, but public policy takes time, and I think this year we need to cross certain thresholds on the sense of urgency.”

One of Corman’s main motivations to launch the effort as quickly as possible came from comments made during a January Congressional hearing about the cybersecurity threat China poses to the US. In the hearing, then-Cyber Command head and NSA director Paul Nakasone, Cybersecurity and Infrastructure Security Agency director Jen Easterly, FBI director Christopher Wray, and head of the Office of the National Cyber Director Harry Coker, Jr. testified about pressing threats to US critical infrastructure, including specific campaigns the Chinese hacking group known as Volt Typhoon has been conducting to pre-position itself in US water infrastructure. The goal of this targeting is apparently to create leverage and a credible threat against the US as part of a Chinese plan to invade Taiwan, potentially in 2027.

“The budgets that emerge from discussions underway now will dictate what kind of resources we have ready in 2027, a year that, as this committee knows all too well, the CCP has circled on its calendar,” Wray told the US House of Representatives committee in January. “And that year will be on us before you know it. As I’ve described, the PRC is already today putting their pieces in place. I do not want those watching today to think we can’t protect ourselves, but I do want the American people to know that we cannot afford to sleep on this danger.”

Having worked on embedded device security and critical infrastructure defense for years, including through the decade-old grassroots computer security and human safety initiative he founded known as I Am The Cavalry, Corman says that it felt significant that some of the nation’s top intelligence officials were warning Congress of such specific threats to US infrastructure in an unclassified setting.

“It’s not just that the water goes out, it’s that when the sole wastewater facility in your community is down really bad things start to happen. For example, no water means no hospital,” he says. “I really encountered a lot of this during my leadership of the Covid Task Force. There is such interdependence across the basic functions of society.”

UnDisruptable27 will focus on interacting with communities who aren’t reached by Washington DC-based policy discussions or Information Sharing and Analysis Centers (ISACs), which are meant to represent each infrastructure sector of the US. The project aims to communicate directly with people who actually work on the ground in US critical infrastructure, and grapple together with the reality that cybersecurity-related disasters could impact their daily work.

“There’s a data breach, you get whatever services like identity protection for some period of time, and life carries on, and people think that there’s no long-term impact,” says Megan Stifel, IST’s chief strategy officer. “There’s this expectation that it’s fine, things will just continue. So we’re very interested in getting after this issue and thinking about how do we tackle critical infrastructure security with perhaps a new approach.”

Corman notes that even though cybersecurity incidents have become a well-known fact of life, business owners and infrastructure operators are often shaken and caught off guard when a cybersecurity incident actually affects them. Meanwhile, when government entities try to impose cybersecurity standards or become a partner on defense initiatives, communities often balk at the intrusion and perceived overreach. Last year, for example, the US Environmental Protection Agency was forced to rescind new cybersecurity guidelines for water systems after water companies and Republicans in Congress filed a lawsuit over the initiative.

“Time and time again, trade associations or lobbyists or owners and operators have an allergic reaction to oversight and say, ‘We prefer voluntary, we’re doing fine on our own,’ ” Corman says. “And they really are trying to do the right thing. But then also time and time again, people are just shocked that disruption could happen and feel very blindsided. So you can only conclude that the people who feel the pain of our failures are not included in the conversation. They deserve to understand the risks inherent in this level of connectivity. We’ve tried a lot of things, but we have not tried just leveling with people.”

UnDisruptable27 is launching this week for visibility among attendees at BSides as well as the other conferences, Black Hat and Defcon, that will run through Sunday in Las Vegas. Corman says that the goal is to combine the hacker mentality and, essentially, a call for volunteers with plans to work with creative collaborators on producing engaging content to fuel discourse and understanding. Information campaigns using memes and social media posts or moonshots like narrative podcasts and even reality TV are all on the table.

“We must prioritize the security, safety, and resilience of critical infrastructure — including water, health care facilities, and utilities,” Craig Newmark, the Craigslist founder whose philanthropy is funding UnDisruptable27, told WIRED. “The urgency of this issue requires affecting human behavior through storytelling.”