Amazon invests in Diamond Sports regional networks, expanding empire

Diamond Sports, owner of 18 regional sports networks, announced its restructuring plans on Tuesday to emerge from bankruptcy, which includes an investment from Amazon.

The media company, which has the rights for MLB, NHL, and NBA teams in several major markets across the country under the Bally Sports brand, announced that Amazon has committed to a “minority investment” and an agreement to give access to Diamond Sports programs through Amazon’s Prime Video.

“We are thrilled to have reached a comprehensive restructuring agreement that provides a detailed framework for a reorganization plan and substantial new financing that will enable Diamond to operate and thrive beyond 2024,” Diamond Sports CEO David Preschlack said in a statement on Wednesday.

“We are grateful for the support from Amazon and a group of our largest creditors who clearly believe in the value-creating potential of this business,” he added. “Diamond’s near-term focus will be on implementing the RSA and emerging from bankruptcy as a going concern for the benefit of our investors, our employees, our team, league and distribution partners, and the millions of fans who will continue to enjoy our broadcasts.”

The agreement would make Prime Video an outlet in which consumers can purchase access to stream Diamond Sports’s regional sports events, with further details and pricing to be announced in the future.

The Diamond Sports content that consumers would be able to access through Prime Video channels includes MLB, NBA, and NHL games the company has the rights to. The company said in its press release that it still plans to offer its channels through other platforms, such as cable or satellite.

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Amazon’s move to invest in Diamond Sports continues its recent endeavor into sports coverage through its Prime Video platform. Prime Video has exclusive rights to the NFL’s Thursday Night Football television package through 2033 and the rights to the UEFA Champions League in some countries, among other sports.

Diamond Sports filed for Chapter 11 bankruptcy in March 2023, four years after the Walt Disney Company sold the regional sports networks as part of its agreement with the Department of Justice to acquire 21st Century Fox in 2019. The restructuring plan will require approval by the U.S. Bankruptcy Court for the Southern District of Texas.

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