Beer company Anheuser-Busch looks to continue its Bud Light rebound effort with several ads during the Super Bowl next month.

The company will also feature two of its other drinks, Budweiser and Michelob ULTRA, during the big game on Feb. 11. Anheuser-Busch will air about 2 1/2 minutes of advertising time during the commercial breaks, which equates to roughly $17.5 million in advertising costs.

“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” Anheuser-Busch Chief Commercial Officer Kyle Norrington said. “We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations.” 

The two teams playing in Super Bowl LVIII were determined on Sunday night when the Kansas City Chiefs beat the Baltimore Ravens 17-10. The Chiefs will now play against the San Francisco 49ers, who beat the Detroit Lions on Sunday evening 34-31.

The advertising move by Anheuser-Busch comes after it underwent a rough year in 2023, when one of its drinks, Bud Light, partnered with transgender activist Dylan Mulvaney in a social media post. The partnership resulted in sharp pushback against Bud Light, with decreased sales of the drink quickly following.

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In the wake of the controversy, Bud Light has attempted to amend its image by becoming a sponsor of the Ultimate Fighting Championship. UFC President Dana White defended the partnership, arguing that he was looking at “all the good things they do,” such as employing U.S. veterans.

Bud Light also released an ad called “Easy Rounds” in December, which featured football legends Emmitt Smith and Peyton Manning.