JUUL Labs, the makers behind the chargeable electric cigarette, agreed to pay a $300 million settlement to consumers who were misled about the addictive nature and safety of using their product.

Altria Group, a provider of tobacco products that professes to move adults away from traditional cigarettes, agreed to pay $45 million to settle the remaining claims on the case. Altria was accused of marketing the product to minors, but the company denies those allegations.

The plaintiffs in the lawsuit allege that they had paid more for the product than they would have if they had been properly informed of its health risks. 

Consumers are only entitled to claims if they purchased a JUUL before Dec. 7, 2022. The last day to make a claim was Feb. 5, 2024. Eligible customers who opted out of the suit before the claim deadline may be able to participate by filing a form to opt back in now that the lawsuit has been settled. 

The final approval hearing for the settlement was held March 6, 2024.

The court did not make a decision on whether or not JUUL broke any laws. 

As of 2024, JUUL has faced more than 5,000 lawsuits across the country, including both class action lawsuits and individual personal injury cases.

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Just six days ago, after nearly two years, the Food and Drug Administration ended its ban on JUUL products. The FDA cited in its ban that JUUL was responsible for an uptick in e-cigarette use among adolescents.

Last July, a North Carolina teenager died on a ventilator months after he developed a bad cough related to his vaping habits.