A top pro-Trump super PAC plans to target swing states with more than $100 million in advertising to clinch a victory for former President Donald Trump this November.
MAGA Inc. outlined the details in a memo to donors on Tuesday, focusing the bulk of the funds on Pennsylvania, Georgia, Arizona, and Nevada and pinning its hopes on Georgia for an Electoral College win.
“Georgia’s 16 electoral votes present the best gateway to the White House for President Trump,” the memo read.
The super PAC has spent $130 million on the campaign this election cycle, although millions of those funds have gone toward Trump’s massive legal bills.
In the memo, MAGA Inc. acknowledged the Biden campaign retains a “cash advantage.”
But “not every dollar is created equal,” the super PAC wrote.
“We may not be able to outspend Democrats, but we can ensure the messages that are being distributed are done so using the targeting that each individual voter requires,” it noted.
The memo derided the Biden campaign for targeting voter blocs that are traditionally rock-solid parts of the Democratic Party’s base, calling it “a sign of tremendous weakness and desperation.”
“It’s like if MAGA Inc. launched a massive ad campaign targeting Christian radio … in rural Georgia,” according to the memo.
MAGA Inc.’s announcement comes as GOP strategists have expressed concern that the Trump campaign’s ground game is lacking. While pro-Trump super PACs are flush with cash, their funds cannot be directed toward campaigning.
However, the Trump team has blazed ahead with plans to run an “efficient” and “leaner” campaign, even in swing states such as Arizona and Michigan, leaving some top Republican strategists concerned. They worry the campaign’s ground game does not have the cash or resources it needs to build a ground game in swing states to lock in an electoral win.
Even in Georgia, where Trump has a comfortable lead, there are doubts that neglecting to put campaign surrogates there to whip up excitement for the former president is a winning strategy.
”In order to win close elections in Georgia, you have to have a ground game that emphasizes turning out early votes and absentee votes,” Cody Hall, a senior adviser to Gov. Brian Kemp (R-GA), told the Washington Post in May. “I have seen no evidence of them having any of that. The Trump campaign has a consultant in Georgia, but there is nothing else that I can see. … Everyone is generally concerned.”
While the Trump campaign said it raised more than $100 million after the former president’s hush money conviction, it remains to be seen how that money will be spent.
The former president raised $141 million in donations in May, almost double what came in during April.
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Trump has a comfortable 4.8-point advantage over Biden in Georgia, according to the RealClearPolitics average. In 2020, Trump lost Georgia, a state he won in 2016, by fewer than 12,000 votes.
The Washington Examiner reached out to the Trump campaign for comment.