Kid Rock is back on board the Bud Light train

Kid Rock is back on board the Bud Light train

December 12, 2023 11:12 AM

Musician Kid Rock is back on board the Bud Light train, wishing the brand nothing but the best following over eight months of criticism.

“I think they got some work still to get, you know, some of that base they lost,” Rock, born Robert James Ritchie, told Tucker Carlson on The Tucker Carlson Encounter. “I’ve said a few times, I’d love to see them get triple fratty … hit it head-on, kind of make light of the situation, self-deprecation, you know.”

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Rock was one of many on the Right who became furious at Bud Light, once viewed as the “all-American beer,” when it went “woke” and allowed Dylan Mulvaney, a biological male who identifies as female, to promote its product while dressed as Audrey Hepburn from Breakfast at Tiffany’s in April.

In response to the partnership with the transgender influencer, Rock shot up a large stash of the Anheuser-Busch product.

Months of criticism followed, and Anheuser-Busch saw its products boycotted, bottling plants closed, and executives fired.

But time has passed, and Rock appears open to forgiving Bud Light.

“At the end of the day, when you step back and look at it, like, yeah, they deserved the black eye, they got one, they made a mistake,” he said. “Do I want to hold their head underwater and drown them because they made a mistake? No, I think they got the message, like, hopefully, other companies get it, too.”

The punishment Bud Light has received no longer fits its crime, Rock said.

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“I would like to see people get us back on board and become bigger because that’s the America I want to live in,” Rock said. “What would that say about us as like-minded people, who were like, ‘Hey, cut it out, what’s the matter with you?’ You know, if we brought them back up, you know, that’s kind of the America I want to live in.”

“There’s nothing wrong with giving a spanking, you know, your kid does something wrong or … maybe is going to harm themselves, but you don’t spank them for the rest of their life,” he added. “Someone gets taught a lesson, they say, ‘We’ve made a mistake.’ All right, man, let’s move on. … We’ve done it for a whole lot worse. … What about Japan … Germany?”

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