Maria Bartiromo leads Fox Business’s daily ratings crush

A trio of Fox Business Network hits dominated the 2023 Wall Street TV ratings, led by Larry Kudlow’s afternoon show Kudlow and Stuart Varney’s morning show Varney & Co., according to Nielsen Media Research.

It was the second year in a row that Kudlow and Varney won the ratings race with CNBC.

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Maria Bartiromo’s fast-paced early morning show, Mornings with Maria, beat CNBC’s Squawk Box for the first time since 2018.

Her Friday night feature, Maria Bartiromo’s Wall Street, also beat CNBC, Fox said.

The numbers from Fox:

“During market-open hours, FBN’s Varney & Co. outpaced CNBC’s Squawk on the Street with viewers (260,000 total viewers) for the second straight year and the sixth yearly win in the show’s history. In the network’s post-market coverage, Larry Kudlow’s eponymous Kudlow was once again the most-watched business news program in cable, garnering a 63% advantage over CNBC’s Closing Bell. The program drew in 278,000 viewers, the second consecutive year it surpassed its competition. For the first time since 2018, Maria Bartiromo’s Mornings with Maria (weekdays, 6-9 a.m./ET) crushed CNBC’s Squawk Box during the critical pre-market hours, nabbing 110,000 viewers, its third highest-rated year ever. Neil Cavuto’s CAVUTO: Coast to Coast (weekdays, 12 p.m./ET) drew in 163,000 total viewers, the newly minted The Big Money Show (weekdays, 1 p.m./ET) scored 137,000 viewers, Making Money (weekdays, 2 p.m./ET) saw 146,000 viewers, and The Claman Countdown (weekdays, 3 p.m./ET) closed out the trading day seeing 158,000 total viewers.”

In a yearly roundup provided to Secrets, Fox highlighted the success of its lineup with the influential audiences.

“Amongst affluent audiences in the advertiser-friendly 25-54 demo, the network delivered 11 of the top 20 cable news programs. American Built (Mondays, 9 and 9:30 p.m./ET) ranked first with an average median income of $195,400. Mornings with Maria, Varney & Co., Maria Bartiromo’s Wall Street, and The Claman Countdown, each placed among the top 10 programs and earned an average income of $140,200 or more. Making Money, Mansion Global, CAVUTO: Coast to Coast, The Big Money Show, Barron’s Roundtable, and Kudlow rounded out the top 20 with an average income of $129,800 or more,” Fox said.

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The cable network also said its political shows scored well.

It hosted the second Republican presidential primary debate on Sept. 27, attracting 10 million viewers across multiple platforms.