EXCLUSIVE — Former U.N. Ambassador Nikki Haley’s campaign Thursday launched a digital ad hitting former President Donald Trump’s prospects of electability in a general election matchup against President Joe Biden.

The ad, titled “Haley Wins, Trump Loses,” strings together clips with commentary from cable news outlets from the last week, raising concerns that Trump could be the weakest candidate in the primary field against Biden, showing examples from polling that Haley herself often touts on the campaign trail.

The former South Carolina governor often leans into her appeal to the political middle on the campaign trail to make the point she would be the most electable in a general election against Biden, highlighting polling that shows her leading Biden in a hypothetical matchup by double digits.  

“If you will join with me in this fight, if you will join with me in this movement to save America, I promise you our best days are yet to come,” Haley says in a narration, showing her campaigning in New Hampshire and South Carolina. 

“Donald Trump is the first president since 1932 to lose reelection, the House, and the Senate. And poll after poll show Trump barely beating Joe Biden despite Biden’s sky-high negatives,” said AnnMarie Graham-Barnes, a Haley spokeswoman. “Nikki Haley is the only Republican candidate who can beat Joe Biden in a landslide, helping Republicans win races up and down the ballot.”

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According to a CNN entrance poll, Trump performed better with key demographics in Iowa this campaign than in 2016. He received a majority of female votes (53%) on Monday night, as well as those aged 65 and over (58%). However, some general election vulnerabilities emerged when both the CNN poll and the Associated Press VoteCast survey found Trump continues to struggle with college-educated voters and those who live in the suburbs. 

Recent polling out of New Hampshire shows Haley cutting into Trump’s lead. The RealClearPolitics average of polls in New Hampshire had Trump at 47% vs. 34% for Haley and just 6% for Gov. Ron DeSantis (R-FL).