Robert F. Kennedy Jr. is focusing his presidential campaign on winning over minority voters, as a growing number of black voters consider an alternative to President Joe Biden.

Recent polling has shown a major decline in support for the president and growing support for Kennedy. In Georgia, where Kennedy recently campaigned, Biden has the support of 58% of black voters, according to the Atlanta Journal-Constitution, while 20% of voters said they are thinking about a third-party candidate. 

A New York Times/Siena College poll recently found that 26% of black voters in swing states nationwide support Kennedy, compared with 56% for Biden and 10% for former President Donald Trump.

The number in Georgia is a decrease of 30% for Biden, who won 88% of the black vote in 2020. The sharp decrease in just four years is a troubling sign for the president in a key demographic, especially as a growing number of Latino voters lean away from the Democratic Party, citing key planks for Democrats such as abortion and immigration.

Kennedy has largely tapped into his own family’s history when speaking to black voters. His uncle is former President John F. Kennedy, who had a history as an ally of the black community.

Kennedy has also claimed he is not trying to “end” racism, but build up the black community by investing in black-owned businesses, homeownership, and boosting black capital.

“That’s the way we deal with racism, not by pretending we’re going to end it,” Kennedy said at an event in Atlanta over the three-day weekend celebrated in honor of Martin Luther King Jr.

Angela Stanton-King, a former Republican congressional hopeful, helped coordinate Kennedy’s pitch to the black community. 

“I believe that Mr. Kennedy has always been an advocate for the black community,” Stanton-King told Politico, ”just with the history between his family and the King family and how historic the Kennedys are to our fight for civil rights.” 

Kennedy, who is running as an independent, has also gone an unconventional route when it comes to campaigning by focusing on podcast interviews rather than trying to sell ads on television. It also reaches a different, and often younger, audience. 

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Kennedy has only qualified for the ballot as an independent in one state so far, but is trying to get on the ballot in all 50 states. However, he does not need to compete in a primary, which gives him more time to gather the necessary signatures in other states.

The presidential hopeful’s next campaign stop is in Charlottesville, Virginia, on Jan. 26, 2024.