As the 2024 elections begin in earnest, each side is settling on their key topics, and banning guns is a favorite for Democrats.

But they should be careful pushing too hard because the latest data about who is buying and shooting guns look a lot like a list of liberal Democratic voters.

“New shooters are more likely to be black, Democrats, Hispanic or Latino, younger, female, and from a large city or suburb,” said a report from the industry’s trade group, the National Shooting Sports Foundation. “There are large increases in the percentages of new shooters who are young, female, and from a large city or suburban area.”

Their latest “Firearm Ownership & Sports Shooting Participation Report,” provided to Secrets, added, “Compared to 2020, the percentage of new shooters who are Democrats nearly doubled.”

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The NSSF, known for its popular SHOT Show, said that the percentage of adults who shoot for fun has also nearly doubled. Nearly 25% of all adults in the country shoot and buy guns and ammo.

“These are encouraging figures that are consistent with the other trends we see in the monthly FBI background checks and industry production reports reflecting growth in firearm ownership. Safe and responsible firearm ownership goes hand in hand with regular participation in the shooting sports,” said Joe Bartozzi, the NSSF’s president and CEO.