Study finds Washington, DC least festive in the US

The nation’s capital Washington, D.C., is the least festive of the United States, according to a study.

Innerbody Research analyzed online search data to see from where the most festive searches were coming. While others searched for “ugly Christmas sweaters” and inspiration for “secret Santa gift exchanges,” DC had the fewest searches surrounding the holidays.

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Last year, Washington, D.C., was ranked the 18th most festive state. The White House opened public tours for the first time since the outbreak of the coronavirus pandemic in 2022. The White House is notorious for its exceptional Christmas decor within its walls.

Among D.C. searches, the No. 1 holiday-related search surrounded Christmas trees. This could have something to do with the 2023 Capitol Christmas tree, a 63-foot Norway spruce decorated with over 5,000 ornaments and roughly 5,000 LED lights. Nationwide, Christmas trees did not make the top five list of most-searched phrases.

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Notably, Washington, D.C., received the Capitol Christmas tree from the Greenbrier Ranger District within the Monongahela National Forest in West Virginia, which was found to be the most festive state, according to this study. The tree skirts surrounding the spruce were made by West Virginians.

This was the second year Innerbody Research named West Virginia the most festive state.