Super Saturday 2023: Last weekend before Christmas expected to be shopping bonanza

This Saturday is projected to be the second busiest shopping day of the year due to a unique calendar confluence.

Dec. 23 is both “Christmas Eve eve” and Super Saturday, or the last Saturday before Christmas. The co-mingling of the two dates has not occurred since 2017.

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The National Retail Federation projects that 16 million more Americans will be shopping tomorrow than the last time the dates converged, spurring the record number of shoppers to stores and malls for last-minute presents.

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“Shoppers have the luxury of a full weekend preceding the holiday to secure those last-minute gifts, spurring foot traffic and driving transactions,” RetailNext global manager of advanced analytics Joe Shasteen told Axios.