Taco Bell refreshing menu with ‘Cravings Value Menu’ amid inflation concerns

Taco Bell is introducing a new feature to its menu as a means to combat inflation in the United States that will showcase items $3 or less.

The Cravings Value Menu, made available starting Thursday, features 10 items, all priced at value. The introduction of this menu comes as inflation continues to be an obstacle consumers grapple with in 2024.

“As our consumers are looking for more ways to save, we’re committed to expanding on our value offerings through new menu items and digital offerings that deliver quality and abundance,” said Taylor Montgomery, Taco Bell’s chief marketing officer. “We’re rolling out entirely new ways to save across our menu and doubling down with exclusive digital offerings so expect more from us this year.”

The fast food industry has taken a major hit from inflation, with prices in the industry going up by 6% in the last year. Full-service restaurants have also undergone price changes, increasing by 4.3% throughout 2023.

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Last month, it was revealed that inflation went up to 3.4% for the year ending in December. The news came as President Joe Biden and the White House have tried to tout reports that show inflation falling.

Biden is seeking reelection this year and is expected to become the Democratic Party’s 2024 presidential nominee. A poll last month found that 44% of voters younger than 30 years old see the economy as the biggest issue in the country; meanwhile, 14% of this demographic of voters found healthcare to be the biggest issue, while 10% said it was education.

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