The Republican senator explains that America is “founded upon a Judeo-Christian rock” and states that rights are inalienable and come from a creator.
In the ad, an American flag first waves in front of the exterior of a church. Then, Scott walks down the aisle, carrying a bible in his hand. Standing in front of the pews, Scott speaks to a crowd, expressing the significance of the gospel’s message. According to him, the values embedded in it are “missing in our public life.”
“Jesus Christ is the lord of my life. If we want a better America, I think it starts with faith in God and faith in each other,” he tells viewers.
Shots of Scott seated in a pew, praying with his head bowed, and close-ups of a bible in his hand are cut throughout the video.
Despite only polling at 3% nationally, according to Morning Consult — behind former President Donald Trump, Gov. Ron DeSantis (R-FL), former Vice President Mike Pence, and Vivek Ramaswamy — the South Carolina senator’s focus on multimillion-dollar ad buys and organized grassroots campaigning in early primary states could move the needle.
The new video is a part of a larger, $6 million ad buy in the state. Last week, the campaign debuted a different ad titled “Winning.”
“Playing football taught me that it’s good to fight, but it’s better to win,” he said in the additional Iowa ad. “In Joe Biden’s America, everybody gets a participation trophy, and everybody is a victim.”
Scott will attend the Family Leadership Summit in Iowa, along with fellow candidates Nikki Haley, Ramaswamy, Pence, and DeSantis. Directly afterward, he will hold a town hall event in Davenport, Iowa. Trump will notably not be in attendance at the summit.
The Iowa GOP recently announced that the state party’s presidential nominating caucuses will take place in about six months, on Jan. 15.