EXCLUSIVE — CNN and MSNBC have an image problem among voters as they compete for viewers three weeks before Election Day, according to a new poll.
CNN has a net negative 9-percentage point favorability rating, with 39% of likely voters having a favorable perception of the cable news network compared to 48% who do not, according to a poll conducted for Article III Project, an organization connected to former President Donald Trump.
MSNBC has a net negative 4-point favorability rating among likely voters, 44% favorable to 40% unfavorable.
The Article III Project poll also found that CNN has a net negative 10-point favorability rating among independents and that MSNBC has a net negative 9-point favorability rating among the same demographic.
Among college-educated voters, CNN has a net negative 3-point favorability rating, while MSNBC has a net positive 2-point one. Similarly, CNN has a net negative 11-point favorability rating and MSNBC a net negative 5-point favorability rating among voters younger than 45, respectively.
“While attempts to undermine Trump through lawfare and dishonest media narratives have intensified, this new data shows that this strategy may be backfiring,” Article III Project founder and president Mike Davis told the Washington Examiner. “Voters increasingly distrust the narratives presented by the mainstream media, with trust in far-left outlets like CNN and MSNBC at an all-time low even among independents.”
The Article III Project, which is led by Davis, a Trump ally and possible second Trump administration attorney general, did not poll regarding Fox News, but it did ask about the presidential race between the former president and Vice President Kamala Harris in the six battleground states of Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin. Trump and Harris are within the margin of error in the six states, with Trump ahead in all of them except for Nevada and Pennsylvania. Harris has a lead in Nevada, and the pair are tied in Pennsylvania.
In a memo written by OnMessage Public Strategies, the firm that conducted the poll for the Article III Project, the pollsters underscored that “neither candidate has reached 50% in any of the six states we polled, indicating that each of them still have a few, but critical, remaining undecided voters to win over.”
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“Looking at trends that stand out across the battleground, Harris holds just a 5-point lead among Hispanic voters while Trump is winning 14% of black voters,” the pollsters wrote. “If these figures hold, Trump is poised to outperform any Republican presidential candidate among racial minorities in the modern era. Particularly, Trump looks very strong with Hispanic men and has peeled away support from Harris with black men.”
The Article III Project poll coincides with a Gallup counterpart that found this week that 31% of adults have a “great deal” or “fair amount” of confidence in the media to report the news “fully, accurately and fairly,” in contrast to 36% who have no confidence and another 33% who have “not very much” confidence.